GreatLand was a very limited run of mens apparel featured at Target – The clothing line was created entirely in the United States from the ground up. Our design system was supported by a “Stargle” icon to embody the pride of our entire line. Ultimately, GreatLand was a brand that stood differentiated and dignified because of the design elements within the branding.
Creative Manager – Allan Peters
Senior Art Director – Kevin Hayes
Specialist Art Director – Philip Eggleston
Designer – Samuel W Anderson
Writer – Sage Rider
Producer – Erika Bryant