This was a brand that donated school supplies to over 30,000 Kindergarten through 3rd grade U.S. classrooms in bundles called classroom packs. Target launched this brand during it’s back to school season; The in-store signage, bookmarks, and promotional materials were designed to speak through the voice of a student, the coolest kid in school.
Creative Manager – Quinnten Caylor
Senior Art Director – Sheila Sajady
Designer – Samuel W Anderson
Producer – Emily Vougt